From these definitions, we can see that marketing is an ongoing process (continuous process). Dynamic marketing environment, because the market was likely to change – what customers want today is not to say what they want tomorrow. sold, for example, meat in the U.S. fell because of consumer-oriented healthy start.

This process, from planning (plan) implementation (implementation) plan, and includes several basic components 4P. Marketing helped, for example, the product design in order to reflect the will of the market. Sellers are effectively also taking into account the distribution of the product consumers. Marketers must also help promote the product. In addition, providers also determine the price of products in this product market is absorbed. As we know, in many cases, company turnover is negatively correlated with product prices. The more expensive the price is lower than the market needs. Therefore marketers take part in the price to increase profits and maximize the demand for products in different media.

Consumer information is also needed to discover and describe the needs and desires are not fulfilled, to evaluate the product during the development, implementation and monitoring of performance of existing products. There are different test methods and products in the portfolio. Therefore, the contribution of marketing in relation to the concept of product life cycle. The second contribution, in terms of product specifications. Gradually expected top management of the other executive functions and performance, to identify a product. That is, requires the translation of information needs and desires of consumers in a specification based on Total Quality Management.

Management needs and desires of consumers with product capability is very important in the design and implementation of product strategy. The third contribution is the decision of the target market and positioning. Marketing strategies and find the best decision to choose and marketing of the product. These decisions, which are often very important for the success of both new products and existing products. Since the choice of specifications and product positioning, the position of the product in a planning process in the initial phase of marketing will be considered. Positioning decision may include a single product or brand, a product line or product mix of lines in a single business.

Marketing information system marketing bagin always be used by an enterprise to marketing products.  company system is a combination of this information related to this result: Product, Where, Promotions and Product Price.

According to McLeod (2000), marketing information system consists of several subsystems, among others: Subsystem marketing research, is the system on those related to the collection, recording and analysis of customer data and prospective customers and potential customers. Marketing information subsystem, a subsystem on those related to collecting, recording and analysis of competitors. Transaction processing subsystem, a subsystem in the form of accounting information systems. Subsystem products, useful for planning a new product. Subsystem places, useful for decision making to determine where the true-to resultant product toss. Promotion subsystem, is used to conduct an analysis of vicarious promotion to increase sales. Subsystems pricing, serves to help set the price of resultant product. Sales forecasting subsystem, to perform sales forecasting.