According to growth now, companies that use TPS (transaction processing unit, existing databases can be merged  non-transaction databases derived from functional information systems. Combined this database can be used by the managers of all levels to memebuat report, one of the functional system that will be discussed now is a marketing information system.

Marketing information system marketing bagin always be used by an enterprise to marketing products.  company system is a combination of this information related to this result: Product, Where, Promotions and Product Price.

According to McLeod (2000), marketing information system consists of several subsystems, among others: Subsystem marketing research, is the system on those related to the collection, recording and analysis of customer data and prospective customers and potential customers. Marketing information subsystem, a subsystem on those related to collecting, recording and analysis of competitors. Transaction processing subsystem, a subsystem in the form of accounting information systems. Subsystem products, useful for planning a new product. Subsystem places, useful for decision making to determine where the true-to resultant product toss. Promotion subsystem, is used to conduct an analysis of vicarious promotion to increase sales. Subsystems pricing, serves to help set the price of resultant product. Sales forecasting subsystem, to perform sales forecasting.

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